RESUME

About Me

A little bit about me: I am an enthusiastic marketing expert with 6 years in the health and wellness sector. 

My favorite aspect of marketing is the creation process. I love building systems from the ground up that help businesses improve the efficiency of their marketing and sales processes, driving leads and communicating more effectively with customers. I also enjoy blending my technological expertise with my design background in order to help businesses build their brand through beautiful visuals and strategic messaging. I am eager to contribute warmth, creativity, and boundless energy to a like-minded team. Let’s make an impact together!

Columbia College Chicago 
(2009 - 2011)
Masters in Arts Management

Central Michigan University 
(2002 - 2007)
Bachelor of Fine Arts

Skills

  • Keap/Infusionsoft (CRM) Customer Relations Management Software - Highly Proficient
  • Meta Ads Manager - Proficient
  •  Google Adwords - Proficient
  • WordPress / HTML - Highly Proficient
  • SEO - Proficient
  •  Square (E-commerce) - Proficient
  •  SimpleTexting - Proficient
  •  Social Media Platforms FB, IG, LinkedIn, Twitter, TikTok - Proficient
  • Hootsuite - Proficient
  • Adobe Illustrator - Expert 
  • Adobe Photoshop - Expert
  • Adobe InDeisgn - Expert
  •  Adobe AfterEffects - Intermediate
  • Canva - Expert 
  • Microsoft Word - Expert 
  • Microsoft Excel - Proficient
  • Microsoft Powerpoint - Proficient
  • ManyChat (chatbot) - Proficient
  • Groupon - Proficient

Work History

Marketing Specialist at K Wellness Holistic Health Spa

2022 - 2023 (1 Year)
Long Beach, CA

Hyperbaric oxygen therapy promo

Generated a 40% boost in monthly revenue with a 2 week promotion.

website redesign & blog creation

Increased organic search impressions by 50% and gained an average of 40 additional leads per month through website redesign.

email campaigning

Achieved a 5-fold increase in email opens by segmenting contact lists, creating higher-quality content, and automating email sequences. 

meta ads

Drove approximately 150 new leads per month to sales team by with Meta Ads promotion.

Groupon offers

Doubled Groupon sales by creating more competitive offers and sponsored advertisements.

Marketing Coordinator at Balanced Habits Nutrition

2017 - Present (6 Years)
Costa Mesa, CA

Digital designs

Designed and managed website and all digital marketing assets including images, ads, company reports, and lead magnets.

technologial upgrades

Implemented new technologies to improve automation and efficiencies in lead generation, email campaigns, testimonial capture, and customer support.

email campaigning

Planned, wrote, and designed all email campaigns for B2C and B2B promotions and general communication automations.

blog writing

Managed online blog and social media posting including all graphic design, copywriting, and content creation.

Data Analyzing

Tracked and evaluated email, web, and social media metrics for insights and development in company messaging and strategies.

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