Portfolio

In order to help Balanced Habits transition from a B2B business model into an online consumer-facing lead generating site, I redesigned balancedhabits.com with 3 main features.

In addition to Balanced Habits main website, I also designed additional sales pages through a landing page builder called Unbounce. The strategy behind this additional page builder was primarily to eliminate additional choices for navigation when consumers are deciding whether or not to buy specific products. It was also a very quick and easy way to collect leads in exchange for various Lead Magnets like the free 3 Day Meal Plan.

Created as a free resource designed to capture leads through webforms on Balanced Habits landing pages.

Created as a free resource designed to capture leads through webforms on Balanced Habits landing pages.

Created as a free resource designed to capture leads through webforms on Balanced Habits landing pages.

In order to attract new podiatry patients at Kim Foot & Ankle Centers, I designed and launched a series of ads using shocking imagery and an irresistible offer that resulted in around 150 new leads per month.

I facilitated a partnership between two of my former employers and organized a promotional event for their affiliation. This print ad was created to promote the event.

Created to promote a new men's health treatment at K Wellness Holistic Health Spa. Additional ads were made for email marketing campaigns.

Created to promote the launch of a new health treatment at K Wellness Holistic Health Spa.

Created to promote Botox treatments for Mother's Day at K Wellness Holistic Health Spa.

In addition to creating full-size advertisements, I also created all of the supporting visuals and copy for every promotion to be used in email sequences and blog posts. Here are just a few examples.

Some of the most effective promotional strategies at K Wellness Holistic Health Spa came from exclusive coupons handed out at the staff's discretion. Here are a few examples of the coupons that were put into regular rotation.

Some of the most effective promotional strategies at K Wellness Holistic Health Spa came from exclusive coupons handed out at the staff's discretion. Here are a few examples of the coupons that were put into regular rotation.

To educate patients about the benefits of the many treatments provided at K Wellness Holistic Health Spa, I wrote the scripts and designed videos for social media. I also used the videos that best represented the spa's most popular treatments to generate new leads from Meta Ads.